At Nezasa, the website redesign journey began from a difficult starting point.
The initial site was low quality, lacking strategic focus on lead generation and customer engagement.
The COVID-19 pandemic underscored the need to revamp the marketing department and improve the digital presence, positioning Nezasa for future success.
How might we?
The problem
Nezasa’s initial website was more of an online brochure than a functional, lead-generating platform. The site’s design was outdated, user experience was poor, and it did little to convey the value of Nezasa’s products or services.
With the onset of COVID-19, the urgency to rebuild the marketing strategy and improve the digital presence became critical.
The strategy
Understanding the importance of a strategic and robust online presence, Nezasa initiated a comprehensive website redesign.
The project relied on close collaboration between the design and marketing teams, leveraging their combined expertise and insights from user research to address customer needs and develop a cohesive and effective communication strategy.
⸺ Initial Overhaul
The first phase involved redesigning the website’s layout and structure, focusing on a user-friendly interface adaptable to changes. Emphasis was on clean design, intuitive navigation, and a responsive framework for desktop and mobile accessibility.
⸺ Lead Generation & Events
As the site took shape, the team focused on functionality, integrating lead generation tools, event promotion features, forms, CTAs, and landing pages to drive conversions and align marketing campaigns for maximum reach.
⸺ Continuous Improvement
Using an agile approach, the website evolved based on user feedback and analytics. Updates kept it aligned with trends and strategies, helping Nezasa stay competitive and adapt to market changes.
Continuous Iteration Approach - 2021 to 2023
Homepage : Above the fold
Product Showcase
Business logic
The 2023/24 Milestone
Pushing boundaries with a seamless experience to dare and challenge industry standards.
Introducing Nezasa's bold redesign, where daring innovation meets seamless experience. This transformative overhaul positions Nezasa as a trendsetting, youthful industry leader with a dynamic online presence. With a focus on both aesthetics and functionality, the design team spearheaded the creation of a visually captivating and operationally efficient website. Simultaneously, the marketing team meticulously curated content and features to harmonize with Nezasa’s overarching strategic objectives.
User-Centric Design
The website was designed with the user in mind, ensuring a seamless experience across all devices. Mobile optimization was a key focus, recognizing the growing importance of mobile users.
Data-Driven Decisions
The use of analytics and user feedback informed continuous improvements. This data-driven approach ensured the website evolved in line with user needs and preferences.
Consistency and Branding
Strict adherence to design guidelines ensured a consistent brand experience. Typography, color schemes, and imagery were carefully chosen to reflect Nezasa's identity.
Comms Design System Migration
The goal of integrating the communications design system into the product design system was set, aiming to unify the brand’s visual language across all touchpoints. This strategic objective aimed to ensure a seamless and consistent customer experience, reinforcing Nezasa’s brand identity and enhancing user engagement.
Big bang
From brainstorms to mid-fi
Pushing boundaries with a seamless experience to dare and challenge industry standards.
The outcome
Conclusion